Today we visited L’Oreal in the morning before dropping to see Myer’s new store at Bourke Street and visiting Luxottica OPSM Eye Hub in the afternoon. At L’Oreal, I learnt from L’Oreal strategy that it is better to focus on one thing that we can do very well than try to manage several things because we might waste our time and resources in something which is not necessary. If we cannot do it well enough, it is better to cut it out. If not, this might drive the overall results down. In the afternoon, I was very excited to see how interactive the store is. It was easy to see that this store was totally about experiential marketing, as they tried to create the most of the experiences to everyone both customers and people who accompanied them. There was also a room that customers can test their new glasses in many conditions like in the real world, which was very amazing for me to see this kind of things in the retail store. Additionally, they had an interactive playback mirror, which customers can record and play it back in order to ensure that which frame looks better on them. Everything that has been mentioned above can be seen as point of differences (PODs) for OPSM Eye Hub.
No comments:
Post a Comment