(Wednesday) February 16, 2011 - Briskmark

We went to Briskmark for our second company visit in Brisbane. Before the study tour started, I heard that this company was damaged by the flood; therefore, we were not surprised much to see people cleaning the place. However, the thing that surprised me was how casual people talked and interacted with each other because it seemed like everyone knew each other very well like they are a part of one big family.

During the visit, we also found many interesting thing such as big cabbages, which were even bigger than a human’s head and the campaign of last year called ‘mango memories’ that let people shared what mango reminded them of some memories such as reminding of Christmas, as it is summer in Australia.

However, the thing that I love the most from the visit was a poster about banana and the black marks, as it reflects the community norm. Normally people would think of everything with the black marks that it is not good, so does banana. Yet, this poster mentioned the black marks with the sweetness, telling that banana with black marks are actually very sweet and better than the one without any marks. Therefore, I think that using this creative poster to respond to community norm and communicate with customers is very smart and effective, as it can change customer’s perception.

From this company visit, I also learnt that this business may be seen as more about ‘product’ if you looked from the outside, but when you actually looked from the inside perspective, it is much more about ‘relationship’ with both suppliers and consumers.