Finally we came back to Melbourne and the first company visit in Melbourne was The Age, which first I thought that it was going to be boring, but actually it was not. First, they showed us how they operate the 3AW radio station, which looked similar to the Southern Cross Media that we visited in Gold Coast. Then, we were presented by many speakers from different departments of the Age. It was very impressive that they spared their valuable time to give us a presentation. The presentation was very informative and easy to understand because each department referred to the Saturday Age as an example in their presentation.
After we finished the visit at The Age, we had dinner and headed to Bwired for another presentation. We have learnt a lot about the trend of new media that has been increasing overtime and he was very confident that new media would overcome the traditional media like newspaper in the future. However, it is important for the website to be personalised and to keep everything right at the right place because the website was considered as a shopfront, meaning that they must have everything that customers want and it must be easy to find. If we can operate the website well, this would help companies to cut costs down, as many businesses moved out from physical store to go online.
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