Today’s our destination was Sea World, which I guessed that we all were very excited! This company visit did not have a formal presentation in the boardroom, but we had a chance to experience it directly. We touched the dolphin, saw the polar bear and penguin before swimming with the sharks, which all of them were experience that I will never forget!
However, I noticed many marketing topic areas happening along the way we walked through the Sea World. For example, I noticed that there was an interactive wall that children can play, see and touch in the penguin section, which encouraged kids to learn more. In fact, this section also reflected the CSR perspective, as it educated people, especially children who are its main target (Family) that it is difficult for penguin to survive and we, human, can help them by putting the litter safely in the bin and so forth.
Nevertheless, the marketing topic area that I saw the most was ‘Sponsorship,’ as it was everywhere such as the polar bear sign with ‘proudly presented by Coca-cola’ and Dolphin Cove sign with ‘presented by Eveready Dolphin.’ At the end when we went out of the Sea World, I also saw the sign shown all of the Sea World’s corporate partners at the main entrance and exit such as Eveready Dolphin, Coca-Cola, Banana Boat, Global Holiday group and so forth.
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